Effects of a Prosocial Television Soap Opera in Promoting Women's Status.

Brown, William J.; Cody, Michael J.

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Peer reviewed

ERIC Number: EJ432469

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0360-3989

EISSN: N/A

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Effects of a Prosocial Television Soap Opera in Promoting Women's Status.

Brown, William J.; Cody, Michael J.

Human Communication Research, v18 n1 p114-42 Sep 1991

Investigates the effects of India's first long-running television soap opera that was designed to promote women's status in Indian society. Finds that exposure to the program was positively associated with viewers' involvement with the characters in the program and with viewer's television dependency, but did not make viewers more aware of women's status issues. (SR)

Descriptors: Developing Nations, Females, Foreign Countries, Higher Education, Mass Media Effects, Soap Operas, Social Status, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: India

Grant or Contract Numbers: N/A

Author Affiliations: N/A