Marketing and Library Management.

Murphy, Kurt R.

Notes FAQ Contact Us

Back to results

ERIC Number: EJ428914

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0888-4463

EISSN: N/A

Available Date: N/A

Marketing and Library Management.

Murphy, Kurt R.

Library Administration & Management, v5 n3 p155-58 Sum 1991

Examines the role of marketing in the management of libraries. The role of public relations (PR) in the total marketing concept is discussed, surveys that have explored PR efforts in academic and public libraries are described, and changes affecting libraries that marketing efforts could help to manage are discussed. (seven references) (LRW)

Descriptors: Academic Libraries, Change Strategies, Higher Education, Library Administration, Library Extension, Library Surveys, Marketing, Public Libraries, Public Relations

Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A