The Challenge of Inference in Interinstitutional Research on Mass Communication.

Turow, Joseph

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Peer reviewed

ERIC Number: EJ428349

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0093-6502

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The Challenge of Inference in Interinstitutional Research on Mass Communication.

Turow, Joseph

Communication Research, v18 n2 p222-39 Apr 1991

Submits that interinstitutional research in mass communication exhibits complex, interrelated problems regarding tactics, sampling, data reliability, and causality. Confronts difficulties and suggests ways to deal with them. Draws on storytelling and cognitive aesthetics to broaden the criteria for judging research. Encourages ambitious scholarship that is self-reflective and open about these dilemmas. (PRA)

Descriptors: Aesthetic Values, Communication Research, Evaluation Methods, Higher Education, Institutional Research, Mass Media, Research Design, Research Methodology, Research Needs, Research Problems, Story Telling, Theory Practice Relationship

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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Note: Special Issue: Micro-Macro Issues in Communication Research.