Strategy Formulation in Small Enterprises: A Developmental Approach.

Paton, Robert; Brownlie, Douglas

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Peer reviewed

ERIC Number: EJ426624

Record Type: Journal

Publication Date: 1991

Pages: N/A

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ISBN: N/A

ISSN: ISSN-0309-0590

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Strategy Formulation in Small Enterprises: A Developmental Approach.

Paton, Robert; Brownlie, Douglas

Journal of European Industrial Training, v15 n4 p3-8 1991

The Small Company European Analysis Technique is a diagnostic tool that small businesses can use to analyze market opportunities in preparation for 1992. The approach uses small group consensus building as in the Delphi technique and brainstorming to formulate a strategic plan. (SK)

Descriptors: Brainstorming, Delphi Technique, Foreign Countries, Management Development, Marketing, Small Businesses

Publication Type: Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: United Kingdom

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Author Affiliations: N/A