Limits to Risk.

Braybrooke, David

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Peer reviewed

ERIC Number: EJ423953

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

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ISSN: ISSN-0147-2011

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Limits to Risk.

Braybrooke, David

Society, v28 n3 p23-27 Mar-Apr 1991

The success of appeals for increased measures of traffic safety, and how much a community is ready to pay for safety, depend in part on conventional ceilings on risks to life and limb the community is ready to bear. Safety campaigns must appeal both to self-interest and self-esteem. (AF)

Descriptors: Accident Prevention, Behavior Change, Change Strategies, Community Change, Consciousness Raising, Intervention, Public Health, Risk, Safety Education, Self Esteem, Traffic Safety

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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