"Dalhousie Calling": What Happened When One Campus Put Its Phonathon Online--And Its Hang-ups on Hold.

Moxsom, Linda; Daye, Mary Ann

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ERIC Number: EJ423244

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

"Dalhousie Calling": What Happened When One Campus Put Its Phonathon Online--And Its Hang-ups on Hold.

Moxsom, Linda; Daye, Mary Ann

Currents, v17 n3 p22-23 Mar 1991

Dalhousie University (Nova Scotia) has moved from fund-raising phonathons which relied on prospect cards to complete computerization. Procedures describe how the system records pledges and biographical information and generates statistical reports. Increased efficiencies and cost savings have been realized. (DB)

Descriptors: Computer Oriented Programs, Cost Effectiveness, Databases, Donors, Foreign Countries, Fund Raising, Higher Education, Marketing, Phonathons, Program Implementation, Telephone Communications Systems, Telephone Surveys, Universities

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A