State-of-the-Art Phonathons: The Possible and the Practical in New Phonathon Technology.

Mathis, Teri

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ERIC Number: EJ423243

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

State-of-the-Art Phonathons: The Possible and the Practical in New Phonathon Technology.

Mathis, Teri

Currents, v17 n3 p18-19,21,23-24,26 Mar 1991

Suggestions are offered for automating university telemarketing efforts. The integration of computer technology with existing phone systems can be accomplished using various types of terminals, caller-controlled or computer-controlled dialing, systematic database management, and institutional commitment. Increased efficiency and long-term cost savings can be expected. (DB)

Descriptors: Computer Oriented Programs, Computer Peripherals, Cost Effectiveness, Database Management Systems, Fund Raising, Higher Education, Marketing, Phonathons, Telephone Communications Systems, Telephone Surveys, Universities

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A