Our Future Research Agenda: Confronting Challenges...or Our Dying Grasp?.

Carter, Richard F.

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Peer reviewed

ERIC Number: EJ422615

Record Type: CIJE

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0196-3031

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Our Future Research Agenda: Confronting Challenges...or Our Dying Grasp?

Carter, Richard F.

Journalism Quarterly, v67 n2 p282-85 Sum 1990

Offers an agenda for the future of mass communication research. Suggests that equating mass communication with mass media invites the risk of economic success for mass media and societal failure for mass communication. Advocates conducting experiments in democratic behavior from a research and development context. (MG)

Descriptors: Communication Research, Mass Media, Mass Media Role, Research and Development, Research Needs, Research Opportunities

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A