Communication Ethics and the Political Realism of Reinhold Niebuhr.

Ferre, John P.

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Peer reviewed

ERIC Number: EJ416264

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0146-3373

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Communication Ethics and the Political Realism of Reinhold Niebuhr.

Ferre, John P.

Communication Quarterly, v38 n3 p218-25 Sum 1990

Illustrates both the need and a reasoning method for normative social ethics in communication by applying Reinhold Niebuhr's concept of justice to advertising as a preliminary case study. (KEH)

Descriptors: Advertising, Audience Response, Case Studies, Communication Research, Credibility, Ethics, Mass Media Role, Social Control, Speech Communication

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A