The Domestic Economy of Television Viewing in Postwar America.

Spigel, Lynn

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Peer reviewed

ERIC Number: EJ403611

Record Type: Journal

Publication Date: 1989

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The Domestic Economy of Television Viewing in Postwar America.

Spigel, Lynn

Critical Studies in Mass Communication, v6 n4 p337-54 Dec 1989

Examines how postwar women's magazines introduced television to the American housewife. Reveals the way television was imbricated in the gendered division of labor and leisure at home by exploring how the magazines deliberated on the problems television posed for women's domestic chores and the efficient functioning of the household. (KEH)

Descriptors: Audience Response, Cultural Context, Homemakers, Leisure Time, Mass Media Effects, Media Research, Periodicals, Popular Culture, Sex Role, Sex Stereotypes, Television Commercials, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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