Peer reviewedERIC Number: EJ402680
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Marketing the Librarian: The Weakest Link in the Chain.
Kies, Cosette
Catholic Library World, v61 n1 p25-30 Jul-Aug 1989
Presents the results of a survey that ranked several professions in six categories: integrity, importance to society, general intelligence, status, ethical behavior, and special knowledge. The public image of librarians is then discussed, and it is argued that librarians need to recognize the value of marketing and public relations to promote themselves. (12 references) (CLB)
Descriptors: Librarians, Marketing, Professional Recognition, Public Opinion, Public Relations, Status, Surveys
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: Media Staff; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
