
ERIC Number: EJ400316
Record Type: Journal
Publication Date: 1988
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Where Can Health Communication Be Found?
McKnight, John
Journal of Applied Communication Research, v16 n1 p39-43 Spr 1988
Distinguishes between medical interaction and health communication, maintaining that the latter is found in four major determinants of American health: individual behavior, social relationships, physical environment, and economic status. Argues that the chief malady of low-income people is powerlessness, and asserts that they must be empowered to control, rather than receive, health messages. (SR)
Publication Type: Journal Articles; Opinion Papers; Reports - Evaluative
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Language: English
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