Interactivity and Feedback in Third World Development Campaigns.

Gonzalez, Hernando

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Peer reviewed

ERIC Number: EJ400312

Record Type: Journal

Publication Date: 1989

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Interactivity and Feedback in Third World Development Campaigns.

Gonzalez, Hernando

Critical Studies in Mass Communication, v6 n3 p295-314 Sep 1989

Uses Third World development campaigns to examine how current interpretations of the interactive model in communication have confounded two dimensions of communications--information processing and social relationship. Suggests an analytic framework for feedback using a revised interpretation of the interactive model. (MM)

Descriptors: Communication (Thought Transfer), Communication Research, Developing Nations, Feedback, Human Relations, Information Processing, Models, Power Structure

Publication Type: Journal Articles; Reports - Evaluative

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Language: English

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