Visual Structuring of the 1976 and 1984 Nationally Televised Presidential Debates.

Morello, John T.

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Peer reviewed

ERIC Number: EJ396464

Record Type: Journal

Publication Date: 1989

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Abstractor: N/A

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Visual Structuring of the 1976 and 1984 Nationally Televised Presidential Debates.

Morello, John T.

Central States Speech Journal, v39 n3-4 p233-43 Fall-Win 1989

Compares the visual structuring of the 1976 and 1984 nationally televised presidential campaign debates, isolating changes in visual structuring that could interfere with the comprehension of verbal content, undermine the political purpose of the encounters, and promote unequal visual treatment of candidates. Reveals three changes in visual content between the 1976 and 1984 debates. (MM)

Descriptors: Commercial Television, Communication Research, Comparative Analysis, Content Analysis, Debate, Mass Media Effects, Political Candidates, Presidential Campaigns (United States)

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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