ERIC Number: EJ392362
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Available Date: N/A
The Hidden Costs of Marketing Simulations.
Tonks, David; Long, George
Simulation/Games for Learning, v19 n1 p24-34 Mar 1989
Considers the value and success of computer based marketing simulations from the standpoint of both instructors and participants. Distinctions are drawn between simulations and games; applications in higher education in the United Kingdom are described; future possibilities are suggested; and hidden costs in adopting new innovations are examined. (11 references) (Author/LRW)
Descriptors: Adoption (Ideas), Business Administration Education, Computer Games, Computer Simulation, Cost Effectiveness, Educational Resources, Educational Trends, Foreign Countries, Futures (of Society), Higher Education, Instructional Innovation, Management Games, Marketing, Student Attitudes, Teacher Attitudes
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
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Author Affiliations: N/A
