The Popularity and Problems of Focus-Group Research.

Bers, Trudy H.

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Peer reviewed

ERIC Number: EJ392341

Record Type: Journal

Publication Date: 1989

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The Popularity and Problems of Focus-Group Research.

Bers, Trudy H.

College and University, v64 n3 p260-68 Spr 1989

The core elements of focus-group research are reviewed and common, erroneous assumptions about the increasingly popular methodology are identified and discussed. Additional information sources are noted and the future of the methodology is examined. (MSE)

Descriptors: Attitudes, Higher Education, Information Sources, Research Methodology, Trend Analysis

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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