The Prevalence and Intensity of Fright Reactions to Mass Media: Implications of the Activation-Arousal View.

Sparks, Glenn G.

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Peer reviewed

ERIC Number: EJ391932

Record Type: Journal

Publication Date: 1989

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The Prevalence and Intensity of Fright Reactions to Mass Media: Implications of the Activation-Arousal View.

Sparks, Glenn G.

Communication Quarterly, v37 n2 p108-17 Spr 1989

Reports on a survey of college students, indicating that the experience of intense, enduring fright after media exposure is common. Finds that individuals who experience this fright are likely to receive high scores on Mehrabian's Stimulus Screening Scale and Miller's Behavioral Style Scale. (MS)

Descriptors: Arousal Patterns, College Students, Communication Research, Emotional Response, Fear, Higher Education, Mass Media, Mass Media Effects

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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