Split Image: A Tale of Two Colleges.

Krukowski, Jan; Wickham, Woodward

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ERIC Number: EJ390770

Record Type: Journal

Publication Date: 1989

Pages: N/A

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Split Image: A Tale of Two Colleges.

Krukowski, Jan; Wickham, Woodward

College Board Review, n151 p18-23,37-39 Spr 1989

At Augustana College and Wellesley College, faculty involvement in admission is a powerful factor in capturing the imagination of prospective students. A strategy based on the faculty's elucidation of the college's character can be a powerful marketing tool. (MLW)

Descriptors: College Admission, College Environment, College Faculty, Comparative Analysis, Higher Education, Institutional Characteristics, Institutional Mission, Liberal Arts, Marketing, Private Colleges, Single Sex Colleges, Student Recruitment, Teacher Participation

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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