A Second Look at the Effectiveness of an Alumni Intervention Program in Student Recruiting.

Ryder, Marvin

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Peer reviewed

ERIC Number: EJ389128

Record Type: Journal

Publication Date: 1989

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A Second Look at the Effectiveness of an Alumni Intervention Program in Student Recruiting.

Ryder, Marvin

College and University, v64 n2 p221-28 Win 1989

McMaster University's experiment with alumni involvement in student recruitment consisted of matching an alumnus with an accepted applicant to make a personal contact to encourage enrollment and answer questions when possible. The experiment correlated with a decrease, not increase, in the capture rate in the area it covered. (MSE)

Descriptors: Alumni, College Administration, College Admission, College Applicants, Enrollment Influences, Experimental Programs, Foreign Countries, Higher Education, Interpersonal Communication, Program Effectiveness, Student Recruitment

Publication Type: Journal Articles; Reports - Research

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Language: English

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