ERIC Number: EJ389114
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
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Available Date: N/A
The Challenge of Mega-Goal Campaigns.
Worth, Michael J.
AGB Reports, v31 n2 p18-22 Mar-Apr 1989
While mega-goal fund raising campaigns are an increasingly popular strategy, the nature of the comprehensive campaign can be confusing to constituents. Trustees must be able to explain the goal, or the campaign might lose credibility. (Author/MSE)
Descriptors: Credibility, Fund Raising, Governing Boards, Higher Education, Objectives, Program Design, Public Relations, Trustees
Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
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