The Sender-Receiver Model in Teaching Public Relations.

Larson, Mark A.

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Peer reviewed

ERIC Number: EJ388507

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

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EISSN: N/A

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The Sender-Receiver Model in Teaching Public Relations.

Larson, Mark A.

Public Relations Review, v15 n1 p73-79 Spr 1989

Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)

Descriptors: Advertising, Audience Analysis, Communication Skills, Credibility, Feedback, Higher Education, Models, Public Relations, Teaching Methods

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A