The Image--And What You Can Do about It in the Year of the Librarian.

Wallace, Linda

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ERIC Number: EJ387533

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

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The Image--And What You Can Do about It in the Year of the Librarian.

Wallace, Linda

American Libraries, v20 n1 p22-25 Jan 1989

Discusses the stereotyping of librarians in terms of interactions which may lead to stereotyping, perpetuation of stereotyped image by the mass media, and whether the image problem is any worse for librarians than for other professionals. A public awareness campaign by the American Library Association (ALA) is described and suggestions are made for individual librarians. (CLB)

Descriptors: Change Strategies, Librarians, Mass Media Effects, Professional Recognition, Public Opinion, Public Relations, Publicity, Role Perception, Stereotypes

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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Author Affiliations: N/A