Attitude and Communication Build Public Relations.

Lashley, James E.

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ERIC Number: EJ382020

Record Type: Journal

Publication Date: 1989

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Attitude and Communication Build Public Relations.

Lashley, James E.

NASSP Bulletin, v73 n513 p34-35 Jan 1989

The belief that attitude is the essence of learning is central to the philosophy in Duval County (Florida) schools. Principals are chosen based on enthusiasm and positive communications with staff members and community, and as staff and community pride in the schools has increased, so has academic performance. (TE)

Descriptors: Academic Achievement, Administrator Attitudes, Educational Environment, Instructional Leadership, Morale, Organizational Climate, Organizational Effectiveness, School Community Relationship, Secondary Education, Teacher Administrator Relationship

Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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