Positioning Your PR Office: Capture the Elusive Power of Clout with these Concrete Steps.

Moore, R. Keith

Notes FAQ Contact Us

Back to results

ERIC Number: EJ380391

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Positioning Your PR Office: Capture the Elusive Power of Clout with these Concrete Steps.

Moore, R. Keith

Currents, v14 n10 p16-22 Nov-Dec 1988

Clout, or the authority invoked in certain situations, is discussed as it pertains to public relations officers. Five ways to cultivate the president are presented and some effective power plays are described. (MLW)

Descriptors: Administrators, College Administration, College Faculty, Higher Education, Institutional Advancement, Interpersonal Relationship, Interprofessional Relationship, Power Structure, Professional Autonomy, Public Relations, Surveys, Work Environment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A