Inoculation in Political Campaign Communication.

Pfau, Michael; Burgoon, Michael

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Peer reviewed

ERIC Number: EJ379907

Record Type: Journal

Publication Date: 1988

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Inoculation in Political Campaign Communication.

Pfau, Michael; Burgoon, Michael

Human Communication Research, v15 n1 p91-111 Fall 1988

Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)

Descriptors: Communication Research, Persuasive Discourse, Political Campaigns, Political Candidates

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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