Peer reviewedERIC Number: EJ379905
Record Type: Journal
Publication Date: 1988
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Abstractor: N/A
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The Empirical Study of the Persuasive Effects of Evidence: The Status after Fifty Years of Research.
Reinard, John C.
Human Communication Research, v15 n1 p3-59 Fall 1988
Reviews the development of research on the persuasive effects of evidence, focusing on research dealing with the impact of evidence on persuasive communication. Concludes that evidence makes a difference in persuasive argument, and that the difference is affected by evidence type, along with relevant source, message, and receiver elements (191 references). (MM)
Descriptors: Audience Analysis, Bias, Communication Research, Credibility, Persuasive Discourse, Statistics
Publication Type: Journal Articles; Reports - Evaluative; Information Analyses; Speeches/Meeting Papers
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Language: English
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