An Examination of Television Rerun Viewing and Rerun Viewer Types.

Lamude, Diane

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Peer reviewed

ERIC Number: EJ378665

Record Type: Journal

Publication Date: 1988

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An Examination of Television Rerun Viewing and Rerun Viewer Types.

Lamude, Diane

Communication Reports, v1 n2 p86-94 Spr 1988

Explores viewing of reruns from four eras, and identifies rerun viewer types from a sample of 489 people aged 15 to 92. Reports that rerun viewer types are heterogeneous in terms of rerun eras and content preferences. Finds that younger groups watch reruns from past eras more than older viewers. (MM)

Descriptors: Age Groups, Audience Analysis, Popular Culture, Programing (Broadcast), Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

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Language: English

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