Fund Raising at a Disco: Many Colleges Find Success with Special Appeals Aimed Just at Young Alumni.

Greene, Elizabeth

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ERIC Number: EJ373720

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

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Fund Raising at a Disco: Many Colleges Find Success with Special Appeals Aimed Just at Young Alumni.

Greene, Elizabeth

Chronicle of Higher Education, v34 n43 pA1,12 Jul 6 1988

Hamilton College has developed an imaginative program for young alumni that organizes activities geared to young adults' tastes and interests. Since its establishment, the college has had large increases in giving by this group. Nationwide, other colleges are raising substantial funds by targeting young graduates. (MSE)

Descriptors: Age Groups, Alumni Associations, Donors, Fund Raising, Group Membership, Higher Education, Popular Culture, Private Colleges, Young Adults

Publication Type: Journal Articles; Reports - General

Education Level: N/A

Audience: N/A

Language: English

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