Effects of Immediacy on Recall of Information.

Kelley, Derek H.; Gorham, Joan

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Peer reviewed

ERIC Number: EJ371942

Record Type: Journal

Publication Date: 1988

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Effects of Immediacy on Recall of Information.

Kelley, Derek H.; Gorham, Joan

Communication Education, v37 n3 p198-207 Jul 1988

Investigates the effects of immediacy on cognitive learning in an experimental situation which removed the effects of affect from the measurement of cognitive learning. Finds a positive relationship between immediacy and cognitive learning at the short-term recall level. (MM)

Descriptors: Affective Behavior, Arousal Patterns, Attention, Cognitive Ability, Communication Research, Eye Contact, Higher Education, Learning Processes, Memory, Recall (Psychology), Student Attitudes

Publication Type: Journal Articles; Reports - Research

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Language: English

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