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Peer reviewed Peer reviewed
ERIC Number: EJ370166
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
The Persuasive Effects of Delaying Identification of High- and Low-Credibility Communicators: A Meta-Analytic Review.
O'Keefe, Daniel J.
Central States Speech Journal, v38 n2 p63-72 Sum 1987
Reviews research concerning the role played by variations in the timing of communicator identification as one aspect of the effect that communicator credibility has on persuasive communication. Claims that variations in the timing of the identification of the source of a persuasive communication can produce substantial differences in persuasive outcomes. (MM)
Descriptors: Communication Research, Credibility, Identification, Interpersonal Communication, Persuasive Discourse, Speech Communication
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A