How Media Use during Campaign Affects the Intent to Vote.

Kennamer, J. David

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ370084

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

How Media Use during Campaign Affects the Intent to Vote.

Kennamer, J. David

Journalism Quarterly, v64 n2-3 p291-300 Sum-Fall 1987

Investigates the relationship of campaign media attention to the intent to vote, both directly and through intervening stages of cognition and strength of commitment to candidate choice. Concludes that TV attention directly influences vote intention whereas attention to newspapers works through cognitions. (MM)

Descriptors: Communication Research, Mass Media Effects, Media Research, Models, News Media, Newspapers, Political Attitudes, Political Campaigns, Political Candidates, Public Opinion, Television, Voting

Publication Type: Journal Articles; Reports - Research; Speeches/Meeting Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A