Why Is College So Expensive? Maybe America Wants It That Way.

Werth, Barry

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ369142

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Why Is College So Expensive? Maybe America Wants It That Way.

Werth, Barry

Change, v20 n2 p12-25 Mar-Apr 1988

Mount Holyoke College was examined to see how it manages itself, how it raises and spends money. Holyoke's president understood that, in a competitive age, the key was not so much educating as it was positioning. Marketing and price fixing are discussed. (MLW)

Descriptors: Competition, Educational Finance, Elitism, Fund Raising, Higher Education, Inflation (Economics), Marketing, Private Colleges, Reputation, Single Sex Colleges, Social Status, Student Costs, Tuition, Womens Education

Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A