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ERIC Number: EJ369097
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Marketing: It's Not Everything.
Johnson, Bobby
College Board Review, n146 p14-15,25-26 Win 1987-88
There is a lack of admissions literature about the "people serving people" concept. Although there is much information about marketing and recruitment, there is little about student satisfaction or using an institution's people in creative ways. (MLW)
Descriptors: College Admission, College Environment, College Planning, Enrollment Influences, Faculty College Relationship, Higher Education, Institutional Advancement, Job Satisfaction, Leadership, Marketing, Quality of Working Life, Work Environment
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A