Contributions of Marketing Education to Business and Society: An Analysis of the Literature.

Stone, James R., III

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ERIC Number: EJ368375

Record Type: CIJE

Publication Date: 1987

Pages: N/A

Abstractor: N/A

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Available Date: N/A

Contributions of Marketing Education to Business and Society: An Analysis of the Literature.

Stone, James R., III

Marketing Educators' Journal, v13 n1 p13-22 Fall 1987

The contributions of marketing education programs to business and society were analyzed and considered from the perspective of human capital theory and social attainment theory. It was concluded that such programs are a nexus for vocational education and the labor market. (JOW)

Descriptors: Distributive Education, Educational Benefits, Human Capital, Literature Reviews, Marketing, Outcomes of Education, Postsecondary Education, Social Status, Vocational Education

Publication Type: Journal Articles; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

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Note: Available from the Marketing Education Association, 1908 Association Drive, Reston, VA 22091. For a related article, see CE 518 867.