The Influence of Intraparty Political Debates on Candidate Preference.

Pfau, Michael

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Peer reviewed

ERIC Number: EJ367204

Record Type: Journal

Publication Date: 1987

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The Influence of Intraparty Political Debates on Candidate Preference.

Pfau, Michael

Communication Research: An International Quarterly, v14 n6 p687-97 Dec 1987

Examines the influence of intraparty political debates during the 1984 presidential campaign. Indicates significant influence on undergraduate college students' attitudes about candidates and their interest in the campaign. Demonstrates that candidate violations of expectations provide a useful theoretical explanation for significant shifts in attitudes and preferences. (SD)

Descriptors: Attitude Change, College Students, Communication Research, Debate, Expectation, Influences, Mass Media Effects, Political Attitudes, Political Influences, Presidential Campaigns (United States), Student Attitudes, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

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Language: English

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