Four Studies Dealing with Mediated Persuasive Messages, Attitudes, and Learning Styles.

Simonson, Michael R.; And Others

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ERIC Number: EJ363805

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Four Studies Dealing with Mediated Persuasive Messages, Attitudes, and Learning Styles.

Simonson, Michael R.; And Others

Educational Communication and Technology, v35 n1 p31-41 Spr 1987

Describes a research program of four studies that investigated whether instructional media could be used to deliver persuasive messages effectively. Highlights include learner attitudes, aptitude treatment interaction, instructional media research, the effectiveness of various media types, learner characteristics, and suggestions for additional research. (LRW)

Descriptors: Analysis of Variance, Aptitude Treatment Interaction, Attitude Change, Cognitive Style, Educational Media, Field Dependence Independence, Higher Education, Learning Processes, Media Research, Persuasive Discourse, Research Needs, Secondary Education, Student Attitudes, Tables (Data)

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Researchers

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A