Knowledge and Skills Required by Public Relations Employers.

Wakefield, Gay; Cottone, Laura Perkins

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Peer reviewed

ERIC Number: EJ360596

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

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Available Date: N/A

Knowledge and Skills Required by Public Relations Employers.

Wakefield, Gay; Cottone, Laura Perkins

Public Relations Review, v13 n3 p24-31 Fall 1987

Investigates knowledge and skill areas important to agency/firm and organizational public relations employers. Offers recommendations for the development of public relations education programs and accreditation standards meeting the needs of today's marketplace. (NKA)

Descriptors: Curriculum Evaluation, Employment Qualifications, Instructional Improvement, Interpersonal Communication, Job Training, Organizational Communication, Public Relations, Skill Analysis

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Author Affiliations: N/A