Consumer Opinion Surveys and Sales Leakage Data: Effective Community Development Tools.

Fisher, Dennis U.; Woods, Mike D.

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Peer reviewed

ERIC Number: EJ360374

Record Type: CIJE

Publication Date: 1987

Pages: N/A

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Consumer Opinion Surveys and Sales Leakage Data: Effective Community Development Tools.

Fisher, Dennis U.; Woods, Mike D.

Journal of the Community Development Society, v18 n2 p69-80 1987

The authors discuss a consumer opinion survey that analyzes local service and retail business activity. The survey identifies where consumers shop and why. Findings provide community development practitioners with information to develop educational programs involving local business management. (Author/CH)

Descriptors: Adult Education, Community Development, Consumer Economics, Inservice Education, Merchandising

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

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Language: English

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