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ERIC Number: EJ356957
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
A Marketing Model for an Instructional Development Program.
Rollins, Sidney P.
College Teaching, v35 n3 p113-16 Sum 1987
Through the use of a marketing model to begin an instructional development program at Bryant College, Smithfield, Rhode Island, more than 50 percent of the faculty have been involved after only one year. Sources of the model, the model and communications, and implementing a marketing model are discussed. (MLW)
Descriptors: College Faculty, College Instruction, Communication (Thought Transfer), Faculty Development, Higher Education, Instructional Development, Marketing, Models, Program Descriptions, Seminars, Workshops
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A