Cognitive Strategies and Communication during a Presidential Campaign.

Stamm, Keith R.

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Peer reviewed

ERIC Number: EJ348905

Record Type: Journal

Publication Date: 1987

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Cognitive Strategies and Communication during a Presidential Campaign.

Stamm, Keith R.

Communication Research: An International Quarterly, v14 n1 p35-57 Feb 1987

Indicates that (1) the prevalence of four selected cognitive strategies among voters shifted during the 1984 presidential campaign and (2) communication behavior differed between persons using the same strategies at different stages of the campaign. Supports research suggesting that campaign communication is not just a simple function of partisanship and precampaign commitment. (JD)

Descriptors: Behavior Patterns, Cognitive Processes, Communication (Thought Transfer), Communication Research, Discourse Analysis, Political Attitudes, Political Influences, Presidential Campaigns (United States), Social Behavior, Social Change, Social Cognition, Social Influences

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Author Affiliations: N/A