Measuring the Concept of Credibility.

Gaziano, Cecilie; McGrath, Kristin

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Peer reviewed

ERIC Number: EJ346970

Record Type: Journal

Publication Date: 1986

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Measuring the Concept of Credibility.

Gaziano, Cecilie; McGrath, Kristin

Journalism Quarterly, v63 n3 p451-62 Aut 1986

Describes measurement of the concept of media credibility in previous research and reports results of a national survey that treated credibility as a multidimensional concept. Concludes from factor analysis that credibility scores for newspapers and television news were correlated. (FL)

Descriptors: Credibility, Factor Analysis, Mass Media Effects, Measurement Techniques, Media Research, News Media, News Reporting, Research Methodology, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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