Opinion Leadership in Medication Information.

Baldwin, H. John; And Others

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Peer reviewed

ERIC Number: EJ346845

Record Type: Journal

Publication Date: 1987

Pages: N/A

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Opinion Leadership in Medication Information.

Baldwin, H. John; And Others

Communication Quarterly, v35 n1 p84-102 Win 1987

Indicates a vertical flow of influence from health professional to consumer, but questions the assumption that physicians are perceived as the most appropriate interpersonal sources for all health matters. Finds that sources of information and advice vary with the type and characteristics of the medication and the characteristics of the interpersonal source. (JD)

Descriptors: Communication Research, Consumer Economics, Human Resources, Information Sources, Interpersonal Relationship, Medical Care Evaluation, Physician Patient Relationship

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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