Perception of Gender Equality on Television and in Social Reality.

Zemach, Tamar; Cohen, Akiba A.

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Peer reviewed

ERIC Number: EJ345874

Record Type: Journal

Publication Date: 1986

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Perception of Gender Equality on Television and in Social Reality.

Zemach, Tamar; Cohen, Akiba A.

Journal of Broadcasting and Electronic Media, v30 n4 p427-44 Fall 1986

This study examined differential perceptions of men and women as they appear on television (symbolic reality) and in real life (social reality). The marked tendency of television viewers to regard symbolic reality as more stereotypic than social reality for most traits, roles, and occupations was especially true for heavier viewers. (Author/MBR)

Descriptors: Attitudes, Literature Reviews, Mass Media Effects, National Surveys, Occupations, Opinions, Personality Traits, Programing (Broadcast), Questionnaires, Sex Differences, Sex Role, Sex Stereotypes, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Researchers

Language: English

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Authoring Institution: N/A

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