C.E.O. Performances: Lee Iacocca and the Case of Chrysler.

Seeger, Matthew W.

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ERIC Number: EJ342355

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

C.E.O. Performances: Lee Iacocca and the Case of Chrysler.

Seeger, Matthew W.

Southern Speech Communication Journal, v52 n1 p52-68 Fall 1986

Analyzes the rhetoric of the chief executive officer (CEO), Lee Iacocca, during the crisis at Chrysler, using the management roles proposed by H. Mintzberg. (SRT)

Descriptors: Administrative Policy, Administrator Attitudes, Administrator Characteristics, Administrator Role, Administrators, Communication Research, Discourse Analysis, Management Systems, Organizational Communication, Rhetoric, Rhetorical Invention

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A