Computerizing the Crystal Ball.

Halpern, Sheldon; Rosenblum, Jesse H.

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ERIC Number: EJ341409

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Computerizing the Crystal Ball.

Halpern, Sheldon; Rosenblum, Jesse H.

Currents, v12 n8 p54-57 Sep 1986

The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

Descriptors: College Admission, Computer Oriented Programs, Data Processing, Futures (of Society), Higher Education, Marketing, Models, Predictive Measurement, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A