Peer reviewedERIC Number: EJ341026
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
Available Date: N/A
Research Note, The Communication Effect of Animation.
Bush, Alan J.; Gresham, Larry G.
Journal of Applied Communication Research, v14 n1 p59-65 Spr 1986
Synthesizes existing knowledge regarding the communication effects of animation and empirically assesses some of these effects. Results of this confirm that animation can be a viable method of advertising. (SRT)
Descriptors: Advertising, Animation, Commercial Art, Communication Research, Mass Media, Visual Aids, Visual Perception, Visual Stimuli
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
