Strategic Planning for Colleges and Universities.

Morrell, Louis R.

Notes FAQ Contact Us

Back to results

ERIC Number: EJ340249

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Strategic Planning for Colleges and Universities.

Morrell, Louis R.

College Board Review, n140 p20-23,36 Sum 1986

Colleges and universities are unlike corporations in many crucial respects, but they must achieve a "market focus" in order to survive. The objective of a strategic plan is an attempt by the organization to realize its goals and objectives. (MLW)

Descriptors: College Administration, College Buildings, College Planning, Declining Enrollment, Educational Facilities, Educational Finance, Higher Education, Institutional Advancement, Marketing, Resource Allocation, Student Costs, Student Financial Aid, Tuition

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A