High Touch: PR. Practical Approaches to Public Relations.

Keefe, Betty; And Others

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ERIC Number: EJ339180

Record Type: CIJE

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

High Touch: PR. Practical Approaches to Public Relations.

Keefe, Betty; And Others

School Library Media Quarterly, v14 n3 p128-30 Spr 1986

This article relates tried, tested, and successful public relations programs in use at school library media centers. A four-step process for developing a suitable public relations program (research, planning, action, and evaluation) and programs that focus on communicating with school staff, administrators, parents, and the community are discussed. (EJS)

Descriptors: Elementary Secondary Education, Interpersonal Communication, Learning Resources Centers, Library Administration, Library Extension, Library Planning, Parent School Relationship, Public Relations, Publicity, School Community Relationship, School Libraries

Publication Type: Journal Articles; Reports - Descriptive; Speeches/Meeting Papers

Education Level: N/A

Audience: Media Staff; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A