A Right Turn in Marketing.

Jackson, Marilyn

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ERIC Number: EJ334606

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

A Right Turn in Marketing.

Jackson, Marilyn

Currents, v12 n5 p22-25 May 1986

After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)

Descriptors: Adult Education, Adult Students, Advertising, Case Studies, Declining Enrollment, Higher Education, Marketing, Program Descriptions, Program Development, Publicity, Student Personnel Services

Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A