Outcomes-Oriented Marketing.

Kuh, George D.; Wallman, George H.

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ERIC Number: EJ334532

Record Type: Journal

Publication Date: 1986

Pages: N/A

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ISSN: ISSN-0271-0560

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Outcomes-Oriented Marketing.

Kuh, George D.; Wallman, George H.

New Directions for Higher Education, n53 p63-72 Spr 1986

The outcomes of college attendance that enhance postsecondary education's attractiveness to prospective students are summarized. Some examples of institution-specific outcomes that a college or university can use to differentiate its market segment position and enhance its attractiveness are provided. (Author/MLW)

Descriptors: College Administration, College Admission, College Students, Educational Benefits, Enrollment, Higher Education, Intellectual Development, Marketing, Outcomes of Education, Publications, Student Improvement, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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